Location: Bangalore

No. of working days / Model: 5 days / Hybrid

Exp: 5+ Years

Job Description —Marketing Manager

We are seeking a talented, driven, and energetic Marketing Manager for a fast-growing, global portfolio.

The individual is responsible for creating, planning, and executing integrated marketing campaigns to drive brand awareness, lead generation, and thought leadership. The position is both strategic and execution-focused and requires the candidate to have a keen eye toward KPIs. The role is based in

Bangalore.

Responsibilities:

 Plan and execute initiatives to reach target audiences through appropriate channels

 Create and deliver lead-generation campaigns (email programs, social media, account-based marketing, thought leadership, webinars, etc.)

 Evaluate performance across nurture/ drip programs

 Deliver campaign reporting and analytics

 Own overall marketing KPI performance reporting

 Design marketing collateral, including (but not limited to) data sheets, infographics, presentations, case studies, and guides

 Write on a wide variety of topics for multiple platforms (website, blogs, articles, social updates, banners, case studies, guides, white papers, etc.)

 Take complete ownership of website content and maintenance

 Evaluate events to participate and/or sponsor and lead all digital and physical preparations

 Collaborates with product teams to continuously update and improve product information on the website

 Create landing pages for campaigns as required and optimize user experience

 Collaborate with product teams to conceptualize comprehensive UI/UX design for the products

 Produce high-quality UX design solutions through wireframes, visual and graphic designs, flow diagrams, storyboards, site maps, and prototypes to help deliver user-friendly products

 Conduct research to analyze market trends, customer behavior, and competitive landscape

 Research and make recommendations for new lead generation sources

 Assist in the development and implementation of the company’s brand strategy

 Collaborate with the broader marketing team and other internal and external teams to coordinate brand awareness and marketing efforts

 General marketing writing, design, or production support as needed

 Update job knowledge by participating in educational opportunities and reading trade publications

 Stay current with marketing trends and recommend best practices to implement

 Engage with industry thought leaders, analysts, influencers, etc. to improve product positioning and company branding

 Collaborate with agencies and other vendor partners as required

Requirements:

 Bachelor’s degree in marketing, communication, public relations, business, or a related discipline

 5+ years of business marketing experience, preferably with software product organizations

 Demonstrate experience leading and managing SEO/SEM, marketing database, email/social media/advertising campaigns

 Knowledge of traditional and digital marketing, content marketing, and social media marketing

 Experience with customer relationship management (Salesforce, etc) and marketing automation (Pardot/ etc) tools

 Experience with UXPin, Figma, Sketch, InVision, Visio, HTML, CSS (SCSS), Javascript, and Adobe Creative Suite (InDesign, Illustrator, Photoshop)

 Proficient in Microsoft Office (Word, Excel, and PowerPoint)

 Comfortable with social media platforms (B2B: LinkedIn)

 Excellent copywriting, editing, and proofreading skills

 Must be a driven self-starter who is able to work independently and as part of a team

 Able to align multiple brand strategies and ideas

 Strong interpersonal and communications skills, both written and oral

 Can solve problems and recommend solutions

 Ability to display creative thinking skills

 Organizational, multi-tasking, and time management skills

About the company:

G2 Risk Solutions (G2RS) is the leader in risk and compliance business intelligence for financial institutions and online platforms. We help our clients grow with confidence by staying ahead of complex and ever-changing regulatory requirements and risks.

We combine innovative technology, data analytics, and risk expertise to deliver a comprehensive suite of solutions covering merchant risk, digital commerce risk, bankruptcy risk, data management, and regulatory solutions. Our large, valued, and diverse client base spans the globe.

• Merchant risk solution for payment providers to detect and monitor non-compliant merchants before and after onboarding.
• Digital commerce risk solution for platforms and marketplaces to monitor violations of policies on content and/or advertising.
• Bankruptcy risk solution for lenders and creditors to identify, monitor, and manage bankrupt accounts.
• Data and regulatory solutions for financial institutions to aggregate and curate data, manage credit risk, and make regulatory submissions.

Website: https://g2risksolutions.com